Creativity in public relations /
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia : New Delhi :
Kogan Page,
2003.
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | PR in practice series
|
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Inhaltsangabe:
- A definition of 'creativity'
- Creativity: some myths debunked
- How you think in 'boxes'
- The creative process
- Green light thinking: creative techniques
- Green light thinking: brainstorming
- Creativity-the consultation tool
- Red light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The 'creative diamond'
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies and impropaganda
- The future of creativity
- Award ceremony
- Interested in finding out more?