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|a Green, Andy,
|d 1958-
|9 15002
|
| 245 |
1 |
0 |
|a Creativity in public relations /
|c Andy Green.
|
| 250 |
|
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|a 1st ed.
|
| 260 |
|
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|a Philadelphia :
|a New Delhi :
|b Kogan Page,
|c 2003.
|
| 300 |
|
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|a xii, 200 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
|
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|a PR in practice series
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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| 650 |
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|a Public relations.
|9 2908
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| 650 |
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|a Creative thinking.
|9 12169
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| 650 |
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|a Creative ability in business.
|9 15003
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