Principles of marketing /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. : New Delhi :
Prentice Hall,
c2001.
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| Édition: | 9th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xv, 785 p. : ill. (chiefly col.) ; 28 cm. |
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| Bibliographie: | Includes bibliographical references (p. R1-R26) and indexes. |
| ISBN: | 8120318390 9780136079415 (casebound : alk. paper) 0136079415 |