APA-referens (7:e uppl.)

Kotler, P., & Armstrong, G. (2001). Principles of marketing (9th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 9th ed. Upper Saddle River, N.J. : New Delhi: Prentice Hall, 2001.

MLA-referens (8:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 9th ed. Prentice Hall, 2001.