Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (2001). Principles of marketing (9th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 9th ed. Upper Saddle River, N.J. : New Delhi: Prentice Hall, 2001.

Citatione MLA (8a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 9th ed. Prentice Hall, 2001.