APA način citiranja (7. izdanje)

Kotler, P., & Armstrong, G. (2001). Principles of marketing (9th ed.). Prentice Hall.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 9th ed. Upper Saddle River, N.J. : New Delhi: Prentice Hall, 2001.

MLA način citiranja (8. izdanje)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 9th ed. Prentice Hall, 2001.