Applications in basic marketing : clippings from the popular business press /

"Clippings from the popular business press."

書目詳細資料
其他作者: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
格式: 圖書
語言:English
出版: Homewood, IL : Irwin, c2005.
主題:
Classic Catalogue: View this record in Classic Catalogue
實物特徵
總結:"Clippings from the popular business press."
Item Description:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
實物描述:vii, 214 p. : ill. ; 26 cm.
出版頻率:Annual
參考書目:Includes bibliographical references.
ISBN:9780072864717
0072864710
0072864702
ISSN:1099-5579
相關項目:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.