Applications in basic marketing : clippings from the popular business press /

"Clippings from the popular business press."

Bibliografische gegevens
Andere auteurs: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
Formaat: Boek
Taal:English
Gepubliceerd in: Homewood, IL : Irwin, c2005.
Onderwerpen:
Classic Catalogue: View this record in Classic Catalogue
Omschrijving
Samenvatting:"Clippings from the popular business press."
Beschrijving item:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Fysieke beschrijving:vii, 214 p. : ill. ; 26 cm.
Periodiciteit:Annual
Bibliografie:Includes bibliographical references.
ISBN:9780072864717
0072864710
0072864702
ISSN:1099-5579
Gerelateerde Items:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.