Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Awduron Eraill: | , |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Homewood, IL :
Irwin,
c2005.
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Crynodeb: | "Clippings from the popular business press." |
|---|---|
| Disgrifiad o'r Eitem: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Disgrifiad Corfforoll: | vii, 214 p. : ill. ; 26 cm. |
| Publication Frequency: | Annual |
| Llyfryddiaeth: | Includes bibliographical references. |
| ISBN: | 9780072864717 0072864710 0072864702 |
| ISSN: | 1099-5579 |
| Eitemau Perthynol: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |