Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Další autoři: | , |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Homewood, IL :
Irwin,
c2005.
|
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Shrnutí: | "Clippings from the popular business press." |
|---|---|
| Popis jednotky: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Fyzický popis: | vii, 214 p. : ill. ; 26 cm. |
| Četnost vydávání: | Annual |
| Bibliografie: | Includes bibliographical references. |
| ISBN: | 9780072864717 0072864710 0072864702 |
| ISSN: | 1099-5579 |
| Příbuzné jednotky: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |