McCarthy, E. J., & Perreault, W. D. (2005). Applications in basic marketing: Clippings from the popular business press. Irwin.
Chicago Style aipamenaMcCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 2005.
MLA aipamenaMcCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 2005.
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