Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Інші автори: | , |
|---|---|
| Формат: | Книга |
| Мова: | English |
| Опубліковано: |
Homewood, IL :
Irwin,
c 2000.
|
| Предмети: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Резюме: | "Clippings from the popular business press." |
|---|---|
| Опис примірника: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Фізичний опис: | v. 227 p. : ill. ; 26 cm. |
| Частота публікації: | Annual |
| Бібліографія: | Includes bibliographical references. |
| ISBN: | 0075610299 0072864702 |
| ISSN: | 1099-5579 |
| Пов'язані ресурси: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |