Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
Drugi avtorji: | , |
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Format: | Knjiga |
Jezik: | English |
Izdano: |
Homewood, IL :
Irwin,
c 2000.
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Teme: | |
Classic Catalogue: | View this record in Classic Catalogue |
Izvleček: | "Clippings from the popular business press." |
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Opis knjige/članka: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
Fizični opis: | v. 227 p. : ill. ; 26 cm. |
Pogostost izhajanja publikacije: | Annual |
Bibliografija: | Includes bibliographical references. |
ISBN: | 0075610299 0072864702 |
ISSN: | 1099-5579 |
Sorodne knjige/članki: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |