Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Altres autors: | , |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Homewood, IL :
Irwin,
c 2000.
|
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Sumari: | "Clippings from the popular business press." |
|---|---|
| Descripció de l’ítem: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Descripció física: | v. 227 p. : ill. ; 26 cm. |
| Periodicitat de publicació: | Annual |
| Bibliografia: | Includes bibliographical references. |
| ISBN: | 0075610299 0072864702 |
| ISSN: | 1099-5579 |
| Publicació relacionada: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |