Applications in basic marketing : clippings from the popular business press /

Applications in basic marketing : clippings from the popular business press /

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"Clippings from the popular business press."

Bibliographic Details
Other Authors: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
Format: Book
Language:English
Published: Homewood, IL : Irwin, c 2000.
Subjects:
Marketing > Periodicals.
Marketing > Management > Periodicals.
Marketing > Périodiques.
Marketing > Coupures de presse > Périodiques.
Marketing.
Classic Catalogue: View this record in Classic Catalogue
Description
Summary:"Clippings from the popular business press."
Item Description:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Physical Description:v. 227 p. : ill. ; 26 cm.
Publication Frequency:Annual
Bibliography:Includes bibliographical references.
ISBN:0075610299
0072864702
ISSN:1099-5579
Related Items:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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