McCarthy, E. J., & Perreault, W. D. (2000). Applications in basic marketing: Clippings from the popular business press. Irwin.
Lua i Stíl Chicago (17ú heag.)McCarthy, E. Jerome, agus William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 2000.
Lua MLA (8ú heag.)McCarthy, E. Jerome, agus William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 2000.
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