APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (2000). Applications in basic marketing: Clippings from the popular business press. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 2000.

MLA (8th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 2000.