Competitive strategy : techniques for analyzing industries and competitors : with a new introduction /

"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentia...

Полное описание

Библиографические подробности
Главный автор: Porter, Michael E., 1947-
Формат:
Язык:English
Опубликовано: New York : Free Press, 1998.
Редактирование:1st Free Press ed.
Предметы:
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

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Шифр: 658 POR
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