Competitive strategy : techniques for analyzing industries and competitors : with a new introduction /
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentia...
| Հիմնական հեղինակ: | |
|---|---|
| Ձևաչափ: | Գիրք |
| Լեզու: | English |
| Հրապարակվել է: |
New York :
Free Press,
1998.
|
| Հրատարակություն: | 1st Free Press ed. |
| Խորագրեր: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Բովանդակություն:
- Pt. I. General Analytical Techniques
- Ch. 1. The Structural Analysis of Industries
- Ch. 2. Generic Competitive Strategies
- Ch. 3. A Framework for Competitor Analysis
- Ch. 4. Market Signals
- Ch. 5. Competitive Moves
- Ch. 6. Strategy Toward Buyers and Suppliers
- Ch. 7. Structural Analysis Within Industries
- Ch. 8. Industry Evolution
- Pt. II. Generic Industry Environments
- Ch. 9. Competitive Strategy in Fragmented Industries
- Ch. 10. Competitive Strategy in Emerging Industries
- Ch. 11. The Transition to Industry Maturity
- Ch. 12. Competitive Strategy in Declining Industries
- Ch. 13. Competition in Global Industries
- Pt. III. Strategic Decisions
- Ch. 14. The Strategic Analysis of Vertical Integration
- Ch. 15. Capacity Expansion
- Ch. 16. Entry into New Businesses. App. A. Portfolio Techniques in Competitor Analysis
- App. B. How to Conduct an Industry Analysis.