Competitive strategy : techniques for analyzing industries and competitors : with a new introduction /
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentia...
| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York :
Free Press,
1998.
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| Upplaga: | 1st Free Press ed. |
| Ämnen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Innehållsförteckning:
- Pt. I. General Analytical Techniques
- Ch. 1. The Structural Analysis of Industries
- Ch. 2. Generic Competitive Strategies
- Ch. 3. A Framework for Competitor Analysis
- Ch. 4. Market Signals
- Ch. 5. Competitive Moves
- Ch. 6. Strategy Toward Buyers and Suppliers
- Ch. 7. Structural Analysis Within Industries
- Ch. 8. Industry Evolution
- Pt. II. Generic Industry Environments
- Ch. 9. Competitive Strategy in Fragmented Industries
- Ch. 10. Competitive Strategy in Emerging Industries
- Ch. 11. The Transition to Industry Maturity
- Ch. 12. Competitive Strategy in Declining Industries
- Ch. 13. Competition in Global Industries
- Pt. III. Strategic Decisions
- Ch. 14. The Strategic Analysis of Vertical Integration
- Ch. 15. Capacity Expansion
- Ch. 16. Entry into New Businesses. App. A. Portfolio Techniques in Competitor Analysis
- App. B. How to Conduct an Industry Analysis.