Competitive strategy : techniques for analyzing industries and competitors : with a new introduction /
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentia...
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New York :
Free Press,
1998.
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| Edição: | 1st Free Press ed. |
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |