Understanding the consumer /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks ;
New Delhi : Sage Publications, Tata McGraw-Hill,
c2003.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | 234 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references (p. 188-197) and index. |
| ISBN: | 8178293323 0761947019 (pbk.) 0070474095 0761947000 |