Parameswaran, M. G. (2003). Understanding the consumer. New Delhi : Sage Publications, Tata McGraw-Hill.
Chicago Style (17. basım) AtıfParameswaran, M G. Understanding the Consumer. London ; Thousand Oaks: New Delhi : Sage Publications, Tata McGraw-Hill, 2003.
MLA (8th ed.) AtıfParameswaran, M G. Understanding the Consumer. New Delhi : Sage Publications, Tata McGraw-Hill, 2003.
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