APA-viite (7. p.)

Parameswaran, M. G. (2003). Understanding the consumer. New Delhi : Sage Publications, Tata McGraw-Hill.

Chicago-viite (17. p.)

Parameswaran, M G. Understanding the Consumer. London ; Thousand Oaks: New Delhi : Sage Publications, Tata McGraw-Hill, 2003.

MLA-viite (8. p.)

Parameswaran, M G. Understanding the Consumer. New Delhi : Sage Publications, Tata McGraw-Hill, 2003.