APA (7th ed.) Citation

Parameswaran, M. G. (2003). Understanding the consumer. New Delhi : Sage Publications, Tata McGraw-Hill.

Chicago Style (17th ed.) Citation

Parameswaran, M G. Understanding the Consumer. London ; Thousand Oaks: New Delhi : Sage Publications, Tata McGraw-Hill, 2003.

MLA (8th ed.) Citation

Parameswaran, M G. Understanding the Consumer. New Delhi : Sage Publications, Tata McGraw-Hill, 2003.