The marketing game! : with student CD-Rom /
| Autor principal: | Mason, Charlotte H. |
|---|---|
| Altres autors: | Perreault, William D. |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Boston :
McGraw-Hill/Irwin,
c2002.
|
| Edició: | 3rd ed. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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