Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
Diğer Yazarlar: | , |
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Materyal Türü: | Kitap |
Dil: | English |
Baskı/Yayın Bilgisi: |
Homewood, IL :
Irwin,
c1990-
|
Konular: | |
İlgili Kayıtlar: | Online version:
Applications in basic marketing Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
Classic Catalogue: | View this record in Classic Catalogue |
Özet: | "Clippings from the popular business press." |
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Baskı/Yayın Bilgisi: | 1990- |
Diğer Bilgileri: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
Fiziksel Özellikler: | v. 214 p. : ill. ; 26 cm. |
Yayın Sıklığı: | Annual |
Bibliyografya: | Includes bibliographical references. |
ISBN: | 0072864702 |
ISSN: | 1099-5579 |
İlgili Kayıtlar: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |