Applications in basic marketing : clippings from the popular business press /

Applications in basic marketing : clippings from the popular business press /

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"Clippings from the popular business press."

מידע ביבליוגרפי
מחברים אחרים: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
פורמט: ספר
שפה:English
יצא לאור: Homewood, IL : Irwin, c1990-
נושאים:
Marketing > Periodicals.
Marketing > Management > Periodicals.
Marketing > Périodiques.
Marketing > Coupures de presse > Périodiques.
Marketing.
פריטים קשורים:Online version: Applications in basic marketing
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Classic Catalogue: View this record in Classic Catalogue
תיאור
סיכום:"Clippings from the popular business press."
יצא לאור:1990-
תאור פריט:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
תיאור פיזי:v. 214 p. : ill. ; 26 cm.
תכיפות:Annual
ביבליוגרפיה:Includes bibliographical references.
ISBN:0072864702
ISSN:1099-5579
פריטים קשורים:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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