Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Autres auteurs: | , |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Homewood, IL :
Irwin,
c1990-
|
| Sujets: | |
| Documents similaires: | Online version:
Applications in basic marketing Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| Classic Catalogue: | View this record in Classic Catalogue |
| Résumé: | "Clippings from the popular business press." |
|---|---|
| Publié: | 1990- |
| Description: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Description matérielle: | v. 214 p. : ill. ; 26 cm. |
| Fréquence de publication: | Annual |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 0072864702 |
| ISSN: | 1099-5579 |
| Documents similaires: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |