Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Homewood, IL :
Irwin,
c1990-
|
| Θέματα: | |
| Σχετικά τεκμήρια: | Online version:
Applications in basic marketing Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| Classic Catalogue: | View this record in Classic Catalogue |
| Περίληψη: | "Clippings from the popular business press." |
|---|---|
| Έκδοση: | 1990- |
| Περιγραφή τεκμηρίου: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| Φυσική περιγραφή: | v. 214 p. : ill. ; 26 cm. |
| Συχνότητα δημοσίευσης: | Annual |
| Βιβλιογραφία: | Includes bibliographical references. |
| ISBN: | 0072864702 |
| ISSN: | 1099-5579 |
| Σχετικά τεκμήρια: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |