Applications in basic marketing : clippings from the popular business press /

"Clippings from the popular business press."

Bibliografiske detaljer
Andre forfattere: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
Format: Bog
Sprog:English
Udgivet: Homewood, IL : Irwin, c1990-
Fag:
Relaterede værker:Online version: Applications in basic marketing
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Classic Catalogue: View this record in Classic Catalogue
Beskrivelse
Summary:"Clippings from the popular business press."
Udgivet:1990-
Emne beskrivelse:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Fysisk beskrivelse:v. 214 p. : ill. ; 26 cm.
Udgivelsesfrekvens:Annual
Bibliografi:Includes bibliographical references.
ISBN:0072864702
ISSN:1099-5579
Relaterede værker:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.