McCarthy, E. J., & Perreault, W. D. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.
Chicago (17e ed.) BronvermeldingMcCarthy, E. Jerome, en William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 1990.
MLA (8e ed.) BronvermeldingMcCarthy, E. Jerome, en William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
Let op: Deze citaties zijn niet altijd 100% accuraat.