McCarthy, E. J., & Perreault, W. D. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.
Chicagoスタイル(17版)引用形式McCarthy, E. Jerome, , William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 1990.
MLA(8版)引用形式McCarthy, E. Jerome, , William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
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