Cita APA (7a ed.)

McCarthy, E. J., & Perreault, W. D. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 1990.

Cita MLA (8a ed.)

McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.