McCarthy, E. J., & Perreault, W. D. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.
Citace podle Chicago (17th ed.)McCarthy, E. Jerome, a William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 1990.
Citace podle MLA (8th ed.)McCarthy, E. Jerome, a William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..