Cita APA (7th ed.)

McCarthy, E. J., & Perreault, W. D. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome, i William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, IL: Irwin, 1990.

Cita MLA (8th ed.)

McCarthy, E. Jerome, i William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.