The Rx factor : strategic creativity in pharmaceutical marketing /

The Rx factor : strategic creativity in pharmaceutical marketing /

Bibliographic Details
Main Author: Choudary, Pavan, 1965-
Format: Book
Language:English
Published: New Delhi ; Thousand Oaks, Calif. : Response Books, 1997.
Subjects:
Pharmaceutical industry > India.
Drugs > India > Marketing.
Pharmaceutical policy > India.
Pharmacy.
Classic Catalogue: View this record in Classic Catalogue

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