The Rx factor : strategic creativity in pharmaceutical marketing /
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
1997.
|
| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | 150 p. : ill. ; 23 cm. |
|---|---|
| ग्रन्थसूची: | Includes bibliographical references (p. 141-142) and indexes. |
| आईएसबीएन: | 0803993781 (c : alk. paper) 080399379X (p : alk. paper) |