The Rx factor : strategic creativity in pharmaceutical marketing /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
1997.
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | 150 p. : ill. ; 23 cm. |
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| Bibliographie: | Includes bibliographical references (p. 141-142) and indexes. |
| ISBN: | 0803993781 (c : alk. paper) 080399379X (p : alk. paper) |