The Rx factor : strategic creativity in pharmaceutical marketing /
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
1997.
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | 150 p. : ill. ; 23 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references (p. 141-142) and indexes. |
| ISBN: | 0803993781 (c : alk. paper) 080399379X (p : alk. paper) |