APA (7th ed.) Citation

Choudary, P. (1997). The Rx factor: Strategic creativity in pharmaceutical marketing. Response Books.

Chicago Style (17th ed.) Citation

Choudary, Pavan. The Rx Factor: Strategic Creativity in Pharmaceutical Marketing. New Delhi ; Thousand Oaks, Calif.: Response Books, 1997.

MLA (8th ed.) Citation

Choudary, Pavan. The Rx Factor: Strategic Creativity in Pharmaceutical Marketing. Response Books, 1997.