Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Hoboken, N.J. :
Wiley,
c2004.
|
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Mục lục:
- The journey begins
- I can get it for you wholesale
- Morris Air spreads its wings
- Off to Southwest
- Opening up new skies
- A different kind of airline
- Preparing for take-off
- JetBlue takes flight
- Bringing TV to the skies
- Keeping customers happy
- The technology advantage
- Getting the word out in style
- Dealing with disaster
- Preserving the culture
- Looking to the future
- David Neeleman's rules for succeeding in any business.