Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2004.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- The journey begins
- I can get it for you wholesale
- Morris Air spreads its wings
- Off to Southwest
- Opening up new skies
- A different kind of airline
- Preparing for take-off
- JetBlue takes flight
- Bringing TV to the skies
- Keeping customers happy
- The technology advantage
- Getting the word out in style
- Dealing with disaster
- Preserving the culture
- Looking to the future
- David Neeleman's rules for succeeding in any business.