Marketing automation : practical steps to more effective direct marketing /
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
|
| Edice: | Wiley and SAS business series
|
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Obsah:
- Profit and loss fundamentals
- Profit and loss component details
- Managing the P&L
- Measuring marketing effectiveness
- Measuring return on investment
- Marketing financials
- Improving response : modeling and analytics
- Creating a marketing financials worksheet
- Relevant marketing automation information
- Financial and marketing information integration
- Marketing customer information
- Data acquisition, storage, and retrieval
- Data warehouse hardware and software configuration
- Making information useful : access, delivery, and organization
- Information map
- Using information
- Response testing
- Modeling
- Optimizing contact strategy
- Strategic marketing.