|
|
|
|
| LEADER |
01977nam a2200313 a 4500 |
| 001 |
7603 |
| 003 |
BD-DhAAL |
| 005 |
20150324111038.0 |
| 008 |
150324s2007 njua 001 0 eng |
| 010 |
|
|
|a 2007009240
|
| 020 |
|
|
|a 9780470125427 (cloth)
|
| 020 |
|
|
|a 047012542X (cloth)
|
| 040 |
|
|
|a DLC
|c DLC
|d BAKER
|d BTCTA
|d C#P
|d YDXCP
|d DLC
|d BD-DhAAL
|
| 050 |
0 |
0 |
|a HF5415.126
|b .L47 2007
|
| 082 |
0 |
0 |
|a 658.8/72
|2 22
|
| 100 |
1 |
|
|a LeSueur, Jeff,
|d 1956-
|9 10084
|
| 245 |
1 |
0 |
|a Marketing automation :
|b practical steps to more effective direct marketing /
|c Jeff LeSueur.
|
| 260 |
|
|
|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007.
|
| 300 |
|
|
|a xiii, 346 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
|
|
|a Wiley and SAS business series
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
|
| 541 |
|
|
|e 7603
|
| 650 |
|
0 |
|a Direct marketing.
|9 10085
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|9 10086
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 34150
|d 34150
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_872000000000000_LES
|7 0
|9 53283
|a SCL
|b SCL
|c GEN
|d 2015-03-24
|e Gift: The Asia Foundation
|l 0
|o 658.872 LES
|p 3020007603
|r 2015-03-24
|t 1
|w 2015-03-24
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_872000000000000_LES
|7 0
|9 56492
|a BRACUL
|b BRACUL
|c GEN
|d 2015-10-29
|e BIL
|l 0
|o 658.872 LES
|p 3010030117
|r 2025-06-23
|t 2
|w 2015-10-29
|y BK
|x Transferred from BIL to BRACUL on 06/06/22
|