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01977nam a2200313 a 4500 |
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150324s2007 njua 001 0 eng |
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|a 9780470125427 (cloth)
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|a 047012542X (cloth)
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|a HF5415.126
|b .L47 2007
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|a 658.8/72
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| 100 |
1 |
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|a LeSueur, Jeff,
|d 1956-
|9 10084
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| 245 |
1 |
0 |
|a Marketing automation :
|b practical steps to more effective direct marketing /
|c Jeff LeSueur.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007.
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| 300 |
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|a xiii, 346 p. :
|b ill. ;
|c 24 cm.
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| 490 |
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|a Wiley and SAS business series
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
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|e 7603
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| 650 |
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|a Direct marketing.
|9 10085
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| 650 |
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|a Marketing
|x Data processing.
|9 10086
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| 942 |
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