Creating a million-dollar-a-year sales income : [sales success through client referrals] /

Bibliografske podrobnosti
Glavni avtor: McCord, Paul M.
Format: Knjiga
Jezik:English
Izdano: Hoboken, N.J. : John Wiley & Sons, c2007.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Kazalo:
  • Why salespeople fail
  • Referrals are the solution
  • Simply asking for referrals doesn't work
  • Establishing the referral relationship
  • Getting agreement on terms
  • Negotiating for referrals
  • Earning the referrals
  • The referral acquisition meeting
  • Contacting the referred prospect
  • The next generation of referrals
  • What if they don't buy?
  • Creating referral partnerships
  • Networking for refferals
  • Common objections to referral selling.