Creating a million-dollar-a-year sales income : [sales success through client referrals] /

מידע ביבליוגרפי
מחבר ראשי: McCord, Paul M.
פורמט: ספר
שפה:English
יצא לאור: Hoboken, N.J. : John Wiley & Sons, c2007.
נושאים:
Classic Catalogue: View this record in Classic Catalogue
תוכן הענינים:
  • Why salespeople fail
  • Referrals are the solution
  • Simply asking for referrals doesn't work
  • Establishing the referral relationship
  • Getting agreement on terms
  • Negotiating for referrals
  • Earning the referrals
  • The referral acquisition meeting
  • Contacting the referred prospect
  • The next generation of referrals
  • What if they don't buy?
  • Creating referral partnerships
  • Networking for refferals
  • Common objections to referral selling.