Harvard business review on the innovative enterprise.

Bibliographic Details
Format: Book
Language:English
Published: Boston : Harvard Business School Pub., c2003.
Series:The Harvard business review paperback series
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Table of Contents:
  • Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer
  • Tough-minded ways to get innovative / Andrall E. Pearson
  • Breaking out of the innovation box / John D. Wolpert
  • The sputtering R&D machine / Martha Craumer
  • Inspiring innovation / Ellen Peebles
  • The discipline of innovation / Peter F. Drucker
  • Research that reinvents the corporation / John Seely Brown
  • Creativity is not enough / Theodore Levitt.