Marketing management : strategies and programs /

Bibliografiske detaljer
Hovedforfatter: Guiltinan, Joseph P.
Andre forfattere: Paul, Gordon W., Madden, Thomas J.
Format: Bog
Sprog:English
Udgivet: New York : McGraw-Hill Companies, c1997.
Udgivelse:6th ed.
Serier:McGraw-Hill series in marketing
Fag:
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