Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Bibliografiske detaljer
Hovedforfatter:	Guiltinan, Joseph P.
Andre forfattere:	Paul, Gordon W., Madden, Thomas J.
Format:	Bog
Sprog:	English
Udgivet:	New York : McGraw-Hill Companies, c1997.
Udgivelse:	6th ed.
Serier:	McGraw-Hill series in marketing
Fag:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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